Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. It creates a feeling that they are a part of the company. This ownership feeling will make them feel that they need to protect the business at all times. They will do their part and ensure the company’s working environment is conducive. They will inform you on everything happening in the community.
Sponsorships are great to win the community’s trust. This is a great way to give back to the community. The community can select students who need more help to learn. You can also pick the best students in their exams and sponsor them to the next education levels. Another sponsorship can be through co curricular activities like sports. These and other events like fundraisings can be great ideas.
Charity giving is another brilliant method. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. This will keep your impact fresh each time. Being close with leaders in this locality is vital. Remember that people will listen and believe in what their leaders say. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. Create communication mediums between the company and community. Have representatives who can forward the company’s concerns to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. Communication shows that you are empathetic to them.Make this connection in the early stages of your company.This creates a good image of your concerns from the start. Developing this bond later will be very difficult.