Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Any negative reaction from the locals can affect the business significantly. No business will be in thrive in an atmosphere that is unfriendly. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You can assign some of this services to the locals. It creates a feeling that they are a part of the company. This ownership feeling will make them feel that they need to protect the business at all times. They will do their part and ensure the company’s working environment is conducive. They become your informant which is advantageous to the business.
Sponsorships are great to win the community’s trust. It will give the community more in helping them out. The community can be given info on how to choose students who can learn through this program. You can select those students who top their class and support them. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can form collaborations with other companies can offer charity to this community. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. You should try to do something significant for them after a number of years. This will ensure that your companies deeds are fresh in their minds. Being close with leaders in this locality is vital. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. You must create a very good communication channel between you and the community. you can choose representatives in the community who will be communicating any concerns the company has to you.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.
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